Popular blogger Vlad tries to attract attention to his concert in an original way - he puts himself up for auction. The lot immediately goes to the son of a rich businessman. Now Vlad is obliged to entertain Borya for a whole week. All attempts to break the contract run into huge fines, and then Vlad decides to really piss off Borya and make a video blog out of his life. In response, Borya arranges more and more new challenges for him.